Malt drinks are big business in Nigeria with international brands such as Guinness and Heineken seeking to muscle in on the action.
Malt drinks are increasingly being seen as a healthy alternative to alcoholic drinks and are the perfect antidote to quench your thirst on a hot Nigerian afternoon.
In the piece below we take a look at the best malt drinks available in the market today starting with our personal favorite, Guinness Malta…
Guinness Malta, available in Nigeria since 1990, is the undisputed king of malt in Nigeria. The drink is sold in 30cl amber bottles and ingredients include Sucrose, Maize, Sorghum, Barley, Malt extract, Sorghum Malt and Caramel.
According to Guinness Malta, the brand is:
“Adored by people across the nation for its great taste, finest quality ingredients, vitamins, iron and nutrients that provide real goodness. Malta Guinness is the brand that fuels your rise everyday, everywhere”
What’s even more exciting is that Guinness also recently released Malt Guinness Low Sugar for those aficionados who are watching their waste line.
One interesting fact you may not know is that Guinness Malta is a sponsor of English Premier League club Arsenal. In fact, in 2012, three first team players, Bacary Sagna, Lucas Podolski and Per Mertesacker, came to Nigeria in person to sample the drink.
Another fantastic choice for Nigerian malt drinkers is Maltina. Maltina’s claim to fame is that it was the first malt drink to be produced locally in Nigeria. The drink comes in 33cl bottles and it has a distinct, rich and creamy taste like no other malt drink on the market.
The drink’s manufacturer, Nigerian Breweries Plc (aka Heineken) are also keen to point out its health benefits as Maltina includes a wide array of vitamins and minerals including vitamins A, B1, B2, B3, B5, B6 and C, as well as calcium.
Given all of the above, it’s probably no wonder that Maltina has become available abroad at British retailer Tesco and has over 5,000 followers on Twitter!!!
Although Amstel Malt was only launched in 1994, it is very much part of the Amstel brand heritage stretching back to the first Amsterdam brewery in 1870. The drink’s ingredients include water, malted barley, sucrose, hops and caramel and those on a diet will be pleased to hear that it has far less carbohydrates than other malt drinks on the market.
The drink is much associated with Nollywood and various events such as the Africa Magic Viewers Choice Awards (AMVCAs) have been received sponsorship by Amstel Malt. If you want to find out more about Amstel Malt, check out its Facebook page which has over 100,000 likes to date.
Launched in 1991, Hi-Malt has in recent years attracted somewhat of a cult following in Nigeria. The makers of the drink, Consolidated Breweries plc (aka Heineken), claims that it appeals to the young and young at heart who seek energy and stimulation of the body and spirit.
Marketing spiel aside though, we really like the drink itself which has a smooth and refreshing taste and is available in both a 33cl bottle and can. No doubt the chocolate flavoured Hi-malt will appeal to the die-hard chocoholics among you. We also recommend checking out the Hi-Malt Facebook page which runs regular competitions offering free Hi-Malt, airtime, TVs, phones and other goodies.
Fayrouz (or “turquoise” in Arabic) is a popular malt drink which was originally a big hit across across the arab world in countries such as Egypt, Morocco and Saudia Arabia. The drink was first introduced to Nigeria in 2006.
Since then, Fayrouz has amassed huge popularity in Nigeria with its Facebook page boasting an enormous 250,000 likes. The drink comes in two different flavours of apple and pineapple and can be purchased either in a can or bottle.
Finally, if at the end of a long day, you feel that you need an alcoholic drink, check out our piece on the top 5 beers available in Nigeria today.
Did you know? The mineral content in malt-based drinks relaxes the muscles and may therefore help you get to sleep at night.