Recent years have witnessed a huge rise in the number of Nigerians taking to the World Wide Web. In June 2013, the Nigerian Communications Commission estimated that there were a whopping 48.1 million active Internet subscriptions through mobile phone networks. One side effect of this has been a revolution in Nigerian e-commerce with sites such as Jumia and Konga providing Nigerians a first taste of shopping online. Below are the three of the best options for online shopping in Nigeria.
Jumia.com is the standout option for online shoppers in Nigeria, which offers its services in Nigeria as well as Egypt, Morocco, Kenya, Cote d’Ivoire and Uganda. The website is easy to navigate and the product range is very wide including categories such as mobile phones, home & office, watches & sunglasses, groceries and games and consoles.
Shoppers at Jumia.com have a wide range of secure payment options at Jumia. Either you can pay on delivery with debit/credit cards or cash (only available in Lagos, Abuja, Port Harcourt, Ibadan, Benin, Warri, Kaduna and Abeokuta) or you can simply pay online via local and international MasterCard, Visa and Interswitch Verve cards.
Recent developments at Jumia.com include the release of Jumia’s first mobile application for Android in August 2013 and payment being made available via MTN’s Mobile Money system in the Ivory Coast (though not yet in Nigeria).
Konga.com is another great option for shopping online in Nigeria. Since its launch in 2012 by Nigerian entrepreneur Sim Shagaya, the site has grown in popularity and today its Facebook page has already a staggering one million likes. The design of the website is slick and the menu options allow you to find your product of choice with ease.
It’s also possible to find a huge range of products on Konga.com ranging from the finest Jonny Walker Whisky to the latest iPad Air, all of which are distributed from its Lagos headquarters. Even more exciting is that Konga offer “daily deals” which offer up to 25% off products.
However, what we particularly love about Konga.com is how secure payment is for online shopping. If you live in Lagos, Abuja or Port Harcourt, you will be able to pay for your items on delivery via either cash or debit card. Another option is to pay online and receive Konga escrow protection for free. Konga escrow protection means that when you make payment via your debit card, bank transfer or bank deposit, the money is only released to the seller after you have confirmed and received your order.
Taafoo.com is Nigeria’s answer to UK discount clothing retailer Asos. Not many of its customers may be aware but Taafoo.com actually started in September 2009 as an online social messaging platform for Nigerian celebrities. Today, however, Taafoo.com is focused on discount clothing with ranges for men, women and children. Also offered on Taafoo’s website are designer brands such as Marks & Spencer, H&M, Polo and Ralph Lauren. If you’re interested in shopping online at Taafoo.com, one thing to keep in mind is that free delivery is offered across Nigeria but only on purchases over 2,999 Naira.
Did you know? For those less au fait with shopping online in Nigeria, one alternative is to visit Nigeria’s largest shopping mall in Lagos, the Ikeja City Mall, which has a host of brand stores including Nike, Adidas, Apple and Woolworths.